Win-Back Campaign Bundle
Win-Back Campaign Bundle
3-email win-back sequence to re-engage lapsed customers. Includes segmentation strategy and sunset logic.
Format
HTML
Works with
Klaviyo
Includes
Instant download
What's Included
- 3 win-back email templates
- Customer segmentation framework
- Sunset flow decision tree
- Re-engagement tracking setup guide
- Discount ladder strategy
- List hygiene best practices doc
About This Product
Every e-commerce brand has a growing list of customers who bought once and disappeared. Most brands either ignore them or blast generic discount codes — both approaches fail.
This win-back bundle gives you a 3-email re-engagement sequence with segmentation logic that targets the right customers at the right time with the right message.
The win-back framework: - Email 1 (60 days): "We miss you" + personalized recommendations - Email 2 (75 days): Social proof + what's new — show them what they're missing - Email 3 (90 days): Exclusive offer + urgency — last chance before sunset
Includes sunset flow logic: Not everyone should be won back. This bundle includes a decision framework for when to stop emailing and clean your list — protecting your deliverability and sender reputation.
Product Details
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