From 5% email revenue to 29% — without increasing ad spend

+$21,600

per month in incremental revenue

Results in 90 Days

29% Revenue Attribution

2.4× Repeat Purchase Rate

+$21.6K Extra Revenue/mo

The Problem

What was holding them back

1
Spending $14,000/month on Meta ads with ROAS declining from 3.2× to 1.8×
2
Email contributing <5% of total revenue with no strategic send calendar
3
High new customer acquisition cost with near-zero investment in retention
4
No structured flows — sporadic sends with no segmentation or personalization

The Work

What we built, and how

System Build

Days 1–21

Klaviyo account architected from scratch: flows, segments, integrations, and template system
Brand-aligned email templates designed and device-tested across 40+ clients
Welcome Series launched (5 emails over 14 days) with ingredient-education content that converted at 9.4%
Abandoned Cart + Checkout Abandonment flows live within week 2 — recovering $4,200 in the first week

Campaign Calendar

Days 22–60

2×/week campaign rhythm: educational content Monday, promotional offer Thursday
Pop-up subscriber growth strategy — 1,800 new subscribers acquired in 60 days
Review request flow launched, boosting verified product reviews by 340%
VIP loyalty segment built based on 2+ purchase history with exclusive early access

SMS Layer

Days 61–90

SMS launched for abandoned cart recovery and time-sensitive flash promotions
97% SMS open rate, 28% click rate — highest performing channel by engagement
Email + SMS combined for VIP segment — created compounding loyalty loop
Meta ad budget reduced from 78% to 35% of total marketing spend

The Results

Numbers that moved the business

+$21,600

Incremental Monthly Revenue

29%

Retention Revenue Attribution

2.4×

Repeat Purchase Rate

3,200+

acquired in 90 days

New Organic Subscribers

21%

SMS Cart Recovery Rate

−43%

while total revenue grew

Meta Budget Reduced

Key Insight

Email + SMS created an owned retention engine that reduced paid media dependency by nearly half. The compounding effect means every dollar retained today directly lowers CAC tomorrow. This brand now grows through loyalty — not just acquisition.

"We were burning $14K a month on Meta with nothing to show for returning customers. Now retention pays for itself and our ROAS on ads actually improved."

— Skincare & Beauty Brand Founder

Your Turn

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Free audit. No commitment. Results within 60–90 days.